Who's behind Vriddhim.
Hi, I'm Anooja. I've spent 18+ years working across global brands and high-growth companies, including American Express, BYJU's, First West Credit Union, and consulted many CPG brands to grow on ecommerce.
From in-house leadership to operator-led consultancy.
Over 18+ years, I've had the opportunity to build and scale marketing across acquisition, activation, retention, ecommerce growth, and long-term value. But more importantly, I've seen what actually works. And what doesn't.
Because marketing keeps getting fragmented.
Most businesses don't struggle because of a lack of ideas. They struggle because marketing becomes fragmented. Channels operate in silos. Teams are stretched. Costs keep rising, but growth doesn't feel predictable.
I wanted to create something that helps fix that, not just at a strategy level, but in how marketing actually gets executed day to day.
Hands-on and operator-led.
I work closely with founders and teams to bring clarity, structure, and momentum to marketing. We start by defining what growth should actually look like. Then align marketing with business goals. And most importantly, focus on execution that drives outcomes.
Because strategy only matters if it translates into results.
Clients typically come to me when things feel stuck or unclear. They're looking for clear direction, better performance from existing channels, and someone who can both think and execute. That's the gap I focus on solving.